22 / 11 / 2009

AVELINA DE MORAY INTERVIEW - BY MYSTIC METAL

What does Avelina De Moray / your company do?
I fall into the category of Art and Photography. I am an Artist from Sydney, Australia who fuses Hi-resolution photography with fine art digital drawing. My art is (most recently) vampiric, dark and intensely colourful.

I love using bright greens, deeply burnt colour schemes and always try to make the artwork look as exciting as possible for the onlooker.

I also dabble with live band photography, being a musician myself, capturing the effervescence of a live  performance has always intrigued me, and I have had the pleasure of personally shooting many of my favourite bands throughout the course of the past 2 years.

How did the idea for all of this come about?
It all started with a keen interested in photography. I bought my first DSLR camera (at the time this was a 400D) and found myself drawn to the photographic beauty found within cemeteries. There’s something about graveyards that I find very calming & peaceful (Is that messed up?)

I soon grew tired of capturing scenery and I personally find the lack of humanity a little un-emotive. I contacted a model and headed straight to my favourite cemetery (Rookwood). This photo shoot would bring forth the artwork ‘Vampires Of Rookwood’, which was my first Vampire artwork.

From where do you draw your inspiration?
I’m a huge fan of horror & vampire movies, I think I’ve watched Bram Stokers Dracula about 1000 times and still counting. If you constantly surround yourself with anything for long periods of time, it becomes a part of you. For me, creating vampire art just made sense.

I also have drawn inspiration from fellow artists such as Hieronymus Bosch. The colour palette found throughout his work has been a major source of inspiration; I think this colour connection can be made in my artwork ‘Empathy’. I also enjoy the work of HR GIGER, Victoria Frances and Luis Royo.

Have you incorporated any high profile acts into your art?
Yes. Before I started with photography, I would use random photos and manipulate them within Photoshop. As a huge HIM fan, I created a HIM artwork with Ville Valo as the centrepiece.

I have also had the pleasure of shooting many of my favourite metal bands, although these are not part of my artworks, I still post them on my website for fans to see.

What items do you offer the public?
My art is available on canvas, T-shirts and greeting cards.
My upcoming range of T-shirts & singlets will be available in early December.

And I’m very excited to announce that I have just signed a licensing deal in the US, so in the coming months my art will be available on posters, Zippo lighters, puzzles, pins & stickers!

Where can people purchase your merchandise from?
I have just launched my new online store where these products can be purchased:
http://www.avelinademoray.com/store/

The first clothing item to be released is the girls 'rest in peace' singlet. This can be seen at the link below:
Rest In Peace Singlet

Where else can people view your art?
My website features all of my Art and photography:
http://avelinademoray.com/

Who else, if anyone, is involved in the production of your art?
The first step in created an artwork is to come up with a concept. Once I’m abele to visualise an artwork in my head, I can determine which medium I need to use, be it photography, drawing or a mixture of both.

My artwork ‘Dracula’ for example, was my first artwork completely drawn from scratch.

Many of my other artworks need a dedicated photo shoot of which I am the photographer.

If  I myself need to model in an artwork, (artwork examples ‘Vampire Dawn’ & ‘Love, Death and what lies beneath’) I will direct the photography/lighting and my Fiancé’ Von  kindly pulls the trigger.

I have never released any photos straight from the camera, there is always a long Photoshop process that follows, which can take 10 to 20 hours for me to find something I’m happy with.

Another element of the vampire art that is timely is drawing the fangs. Many people think there is a photo shot brush for that shit, ( I wish!), sadly this is not the case. Each fang is hand drawn and sometimes can take me hours to get them right!

You stated " I have had the pleasure of personally shooting many of my favourite bands ". Who were some of these bands (aside from HIM which is an obvious one)?

I adore HIM, so yeh that one’s pretty obviously! My other favorites were Nightwish, Lacuna Coil and Cradle Of Filth. Spending the day with Nightwish was especially fun as I ended up shopping with Anette in Newtown!


Where are you hoping these interests and talents will lead you?
World domination would be nice, (lol) but seriously, I hope to have my art enjoyed by fans around the world, and continue to create art that people connect with and love as much as I do.


If a band were looking to utilise your expertise for cover art or photography etc, would this be something you would be willing to do? And if so, how can they get in contact with you?

Of course, I’m always interested in working with new people, especially bands. Anyone can contact me by visiting my website or sending me an email.

www.avelinademoray.com
avelinademoray@hotmail.com

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Thank you to Dea from Mystic Metal.

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